Linkedin: 18 Ways to Turn Your Profile into a Portfolio

12/5/2013

by Sabrina Woods, Holistic Career / Life Coach & Linkedin Trainer

The trend right now is all things visual. We are so much more likely to click on a blog post if we are drawn to the photo or image that accompanies it. No pic at all. Forget it! We probably won’t even bother.

So why not harness this visual trend and use it to our advantage in our Linkedin Profiles.

Some people call this adding "Media Links" others call it Linkedin's "Professional Portfolio." Regardless of the name, this tool will allow you to link to other websites or upload your presentations and other documents. You can add them to your Summary, Experience, Education and Projects. And it's fast to do. So, how about it. Are you ready to transform your profile into a portfolio?

Want inspiration? Here are some ideas of what you might consider including, courtesy of my social media savvy friends and colleagues:

1. Your Personal or Company Website
Barbara Babkirk
Career Counselor & Outplacement Consultant

Eva Kubu
Associate Director of Communications & Outreach at Princeton University

2. Bios / Landing Pages (i.e. Vizify, About.me)
Hannah Morgan
Job Search Strategist, Reputation Management & Social Media Guide

3. Blogs
Bob McIntosh
Career Strategist | LinkedIn Trainer | Career Marketing Writer | Blogger Workshop Specialist | Career Center of Lowell

Donna Svei
Executive Resume Writer | Retained Search Consultant | Career Blogger

4. Collection of Articles / Blogs – Using Box.com
Deborah Rooney
Power Marketing & Coaching

5. Resume - PDF
Chaim Shapiro
Career Services LinkedIn Leader / LinkedIn Consultant

6. PowerPoint Presentations - Uploaded Directly, or via SlideShare
Lisa Ray
Social Media + Career Development, Macalester College

Gerald Tang
Student-Centered Career Coach | Social Media & Technology Speaker Connector & Relationship Builder | Yogi & Foodie | Columbia University

7. Prezi Presentations
Mary F. Sweeney
Career Counselor providing career directions to students in the great potato state!

8. Upcoming Event / Workshop – You are Running or Contributing to
Sabrina Woods
Holistic Career / Life Coach | Linkedin Trainer | Higher Education Professional

9. Past Conference / Meeting – Where You Already Presented
Nancy Richmond
Professor ◊ Director of Career Services ◊ Speaker ◊ Social Media Consultant

Amanda C. Peters
Harvard Kennedy School | Career Counselor | Connector
Nancy Richmond
Professor ◊ Director of Career Services ◊ Keynote Speaker ◊ Social Media
& Sabrina Woods
Holistic Career / Life Coach | Linkedin Trainer | Higher Education Professional

10. Showcase a Project from Work – Using PowerPoint
Matthew Draper
Strategic Innovator | Marketer | Planner
Northeastern University Marketing Student, Dec. 2013

11. Website for Product or Project – That You Contributed to
Ethan Bagley
Principal Innovation Catalyst at Constant Contact

“The Keurig Vue brewing system was the program I had the most impact on both from a design and quality perspective while at Keruig.”

Chris J Reed
Chief Marketing Officer at mig33

12. Video or News Report – Featuring You as a Guest Speaker
Kevin Grubb
Career Counselor and Social Media Specialist | NACE Ambassador | Featured Speaker | Consultant | Writer

13. Audio: Podcast or Radio Interview
Steve Levy
An Engineer who crossed over to the "dark side" and became a Recruiting and HR Leader/Player/Coach

Donna Sweidan
Career/ Executive & LinkedIn Coach ■Speaker ■ NYTV Job Hunt Expert ■ Inspiring a bold approach in the new economy

14. Webinar
Jason Alba
Author of 51 Alternatives to a Real Job, I'm on LinkedIn - Now What??? and creator of www.JibberJobber.com

15. Newsletter Sent via Email – Saved in MS Word & Converted to PDF
Sabrina Woods

16. Testimonials From Clients / Coworkers – via Video or PowerPoint
Wayne Breitbarth
Social Media Trainer Speaker & Consultant | Author, THE POWER FORMULA FOR LINKEDIN SUCCESS | LinkedIn Expert

Sabrina Woods
Holistic Career / Life Coach | Linkedin Trainer | Higher Education Professional

17. Non-profit or Other Organization – That You Contributed to (link to Website)
Ethan Bagley
Principal Innovation Catalyst at Constant Contact

D. B. Wienke
Marketing Rainmaker | Social Media Marketing | Healthcare I Financial Services | Legal Services
Details: here

18. And Last, But Not Least – An Online Portfolio
Amy Austin
Innovative Multimedia Designer | Creative UI Artist | Collaborative Marketing Artist | Video Production Enthusiast

This should help us to get the conversation started. What else would you add? Any additional ideas are welcome!

Also, please feel free to connect with me on Linkedin. I'm happy to be connected to those who read my blog.

For information about individual coaching or workshops, my email is sabrina@sabrina-woods.com.

7 Comments

Bob McIntosh, CPRW link

12/5/2013 06:40:20 pm

Great work, Sabrina. The Media feature is a great way to show off your talent but is underused. It's good for LinkedIn users to see the various ways one can promote their talent.

Vatsala Shukla link

7/19/2015 05:15:14 pm

Hi Sabrina. I loved your suggestions for turning one's profile into a portfolio. About 2 years ago, I started to optimize the media section of my profile and noticed that it improved my ability to connect with like-minded professionals and prospects.

Yet there are a few options that I had not considered and I am grateful that you have brought them to my attention. Thank you!

Alex Freund link

7/20/2015 11:28:40 pm

Sabrina, you have done an incredible job showcasing the possibilities for one to expand his/her exposure in visually attractive way. We need more people like you. We need to clone you.
Alex

seokarthik link

1/27/2017 10:38:52 pm

sabrina you have done a good job and showcasing the easy to understand it is looking good.we need all peoples like you

career link

2/22/2017 12:32:25 am

Thanks for writing such a beautiful article. I am happy that you have brought out some pro bloggers tips under one roof. I am really like it. It's so knowledgeable and motivational too.

linkedin b2b lead generation link

3/18/2019 05:12:50 am

Thanks for sharing amazing tips on how to generate leads using linkedin This was very helpful! We accidentally set up a personal page instead of a business page on LinkedIn.

Becky Smith

6/10/2020 02:20:16 pm

Thank you Sabrina for this comprehensive list and many valuable resources! Just what I was looking for while curating information about online displays of work.

Linkedin: 18 Ways to Turn Your Profile into a Portfolio

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